February 11, 2014 Posted by: bob Category: No Comments CRM and the Relationship between Marketing and Sales Othman Boujena, Wesley Johnston, and Russell Winer How Sales Efforts Accelerate Loyalty Program Adoption in a B2B Setting Manfred Krafft, Kalyan Raman, Vijay Viswanathan, and Javier Sese The Role of Buyer-Seller Relationships in Tender Evaluations and Outcomes Shankar Ganesan, Christian Schmitz, and Eva Steinbacher A PDF version of this session’s PowerPoint deck is available here.