Track 3: Customer Relationship Management

CRM and the Relationship between Marketing and Sales

Othman Boujena, Wesley Johnston, and Russell Winer

How Sales Efforts Accelerate Loyalty Program Adoption in a B2B Setting

Manfred Krafft, Kalyan Raman, Vijay Viswanathan, and Javier Sese

The Role of Buyer-Seller Relationships in Tender Evaluations and Outcomes

Shankar Ganesan, Christian Schmitz, and Eva Steinbacher

A PDF version of this session’s PowerPoint deck is available here.

Comments

One response to “Track 3: Customer Relationship Management”

  1. guvenilirsitelerrr1 Avatar

    Güvenilir Bahis Siteleri hakkında içerikler paylaştığım bloguma beklerim. güvenilir bahis siteleri konusunda güncel deneme bonuslarını da paylaşıyorum.

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