The Thought Leadership on the Sales Profession Conference is an exclusive, invite-only event, attended by the world’s leading academics and senior business leaders interested in sales force effectiveness. The first of its kind was held at the Harvard Business School in 2012. This year, Columbia University will host the event on June 10-11, 2014.
Dr. Robert Cialdini, NY Times bestselling author of Influence: Science and Practice, will be in the room, delivering a keynote on influence tactics in sales.
Nick Toman of CEB and Dr. Roland Rust of the University of Maryland will present two perspectives on the question, should we delight our customers?
Dr. Noel Capon (Columbia), Dr. Doug Chung (Harvard), Dr. Anne Coughlan (Kellogg), Dr. Leonard Lodish (Wharton), and more than 25 other professors will give TED-style talks on the most cutting-edge research in sales today.
Dr. Bill Klepper, WSJ bestselling author of The CEO’s Boss: Tough Love in the Boardroom, will speak on the topic of integrated leadership for sales success.
Dr. Andy Zoltners (Northwestern University and ZS Associates) will be joined by Paul Helmore (Schlumberger), Joe Stallard (Sewell Automotive), and Chris Suhoza (FedEx) for a panel discussion on sales manager effectiveness.
Bernard Quancard (SAMA) will kick-off a panel on the topic of frontiers in strategic account management, wherein Volkhard Bregulla (HP), Rosemary Heneghan (IBM), Hajo Rapp (Siemens), and Huw Tippett (Baxter) will serve as panelists.
