February 11, 2014 Posted by: bob Category: No Comments Sales and Service Climate Perceptions: Understanding the Impacts of Multiple Psychological Climates on Salesperson Performance – Adam Rapp, Daniel Bachrach, Jessica Ogilvie, Ryan Mullins, and Jaron Harvey Not Necessarily Sandbagging: Why Do Sales Managers Lobby for Bigger Budgets? – Robert Waiser Why Does Marketing Strategy Implementation Fail and What may be Done about It: A Multi-Level Investigation Within the Sales and Marketing Interface – Avinash Malshe, Mike Krush, and Doug Hughes Studying the Effectiveness of Cross-Functional Integration Mechanisms in Relationships between Sales and Marketing – Kenneth Le Meunier-FitzHugh, Leslie Le Meunier-FitzHugh, Graham R. Massey, and Nigel F. Piercy A PDF version of this session’s PowerPoint deck is available here.