February 11, 2014 Posted by: bob Category: No Comments The Dynamic Effect of Price Discrimination in Business Markets – Hernan Bruno, Yanwei (Wayne) Zhang, and Shantanu Dutta Two-Sided Appeals in Personal Selling: When do They Work? – Jan Wieseke, Sascha Alavi, and Johannes Habel Helping Colleagues in the Sales Unit with the Sale of Products – Michel van der Borgh, Ad de Jong, and Ed Nijssen Conceptualizing and Testing “Trusted Advisor Relationship” and Its Implications – Stephanie Mangus, Eli Jones, Judith Anne Garretson Folse, and William C. Black A PDF version of this session’s PowerPoint deck is available here.