Sales and Service Climate Perceptions: Understanding the Impacts of Multiple Psychological Climates on Salesperson Performance
Not Necessarily Sandbagging: Why Do Sales Managers Lobby for Bigger Budgets?
Why Does Marketing Strategy Implementation Fail and What may be Done about It: A Multi-Level Investigation Within the Sales and Marketing Interface
Studying the Effectiveness of Cross-Functional Integration Mechanisms in Relationships between Sales and Marketing
A PDF version of this session’s PowerPoint deck is available
here.
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