Customer Opportunism in a Team Selling Context: The Role of Team Leader’s Attribution Apprehension
Purchase Boost or Demand Excess? Desired and Undesired Consequences of Key Supplier Status
Key Account Profitability in Business Markets: Aligning Seller Intrafirm Network and Buyer-Seller Interfirm Network
A PDF version of this session’s PowerPoint deck is available
here.
Leave a Reply