Keynote speaker
AI and the Workforce: Adapting to a New Era of Technology
Ramesh Srinivasan
Professor, UCLA
Author
Founder, Digital Cultures Lab
Implementing AI for Success in the Sales Organization
Arun Shastri
Global AI Leader & Managing Partner, ZS Consulting
Robert Reum
Senior Director of Application Development, Service Corporation International
Salman Mukhtar
Senior Director of Product Management, Autodesk
Johannes Habel
Michael J. Cemo Associate Professor of Marketing, University of Houston
Challenges in Motivating and Incentivizing Sales Organizations
Maria Oczko-Canant
Head, GTM Sales Compensation, Planning and Performance Strategy, Workiva
Per Torgersen
Senior Director, SalesGlobe
Abde Tambawala
Partner, Simon-Kucher
Seth Marrs
Research Director, Forrester
Erik Charles
Chief Revenue Officer, Ohana Operators
Frontiers in Strategic Account Management
Gordon Galzerano
President & CEO, Strategic Account Management Association (SAMA)
Jim Ford
CEO, Solecta
Brad Weintraub
Senior Vice President, Global Strategic Accounts Program
Thomas J. Steenburgh
Ralph Owen Dean and Professor of Marketing, Vanderbilt University
Sampling of Present Academic Thought Leaders
Mohsen Pourmasoudi
Assistant Professor of Marketing,
Fowler College of Business, San Diego State University
Academic Talk:
The Great Return: Unveiling the Impact of Return to Office on Employee Performance
Olivier Rubel
Professor, University of California Davis
Academic Talk:
Managing Conflicts between Marketing and Sales: Customer Acquisition in Business Markets
Rajesh Chandy
Tony and Maureen Wheeler Chair in Entrepreneurship,
Academic Director of the Wheeler Institute for Business and Development,
London Business School
Academic Talk:
How Does Selling Change the Salesperson?
Sandy Jap
Sarah Beth Brown Endowed Professor of Marketing,
Goizueta Business School,
Emory University
Academic Talk:
How Do Direct Sellers Do It?
Murali K. Mantrala
Ned Fleming Professor of Marketing,
University of Kansas School of Business
Academic Talk:
Quantifying the Effect of Stress on Salesperson Performance: The Case of Daylight Savings Time
Nick Lee
Professor of Marketing and Assistant Dean for Research Culture and Environment,
Warwick Business School
Academic Talk:
The Dynamics of Ranking in the Competitive System
Raghuram Bommaraju
Associate Professor of Marketing,
Indian School of Business (ISB)
Academic Talk:
Sales Contests for New Products: Outcome vs. Activity Metrics
James C. Reeder, III
Assistant Professor of Marketing,
KU School of Business
Academic Talk:
Is There Value in Unstructured CRM Data? Unreliable Narrators and Large Language Models
