Keynote speaker
AI and the Workforce: Adapting to a New Era of Technology
Implementing AI for Success in the Sales Organization
Challenges in Motivating and Incentivizing Sales Organizations
Frontiers in Strategic Account Management
Sampling of Present Academic Thought Leaders

Mohsen Pourmasoudi
Assistant Professor of Marketing,
Fowler College of Business, San Diego State University
Academic Talk:
The Great Return: Unveiling the Impact of Return to Office on Employee Performance

Olivier Rubel
Professor, University of California Davis
Academic Talk:
Managing Conflicts between Marketing and Sales: Customer Acquisition in Business Markets

Rajesh Chandy
Tony and Maureen Wheeler Chair in Entrepreneurship,
Academic Director of the Wheeler Institute for Business and Development,
London Business School
Academic Talk:
How Does Selling Change the Salesperson?

Sandy Jap
Sarah Beth Brown Endowed Professor of Marketing,
Goizueta Business School,
Emory University
Academic Talk:
How Do Direct Sellers Do It?

Murali K. Mantrala
Ned Fleming Professor of Marketing,
University of Kansas School of Business
Academic Talk:
Quantifying the Effect of Stress on Salesperson Performance: The Case of Daylight Savings Time

Nick Lee
Professor of Marketing and Assistant Dean for Research Culture and Environment,
Warwick Business School
Academic Talk:
The Dynamics of Ranking in the Competitive System

Raghuram Bommaraju
Associate Professor of Marketing,
Indian School of Business (ISB)
Academic Talk:
Sales Contests for New Products: Outcome vs. Activity Metrics

James C. Reeder, III
Assistant Professor of Marketing,
KU School of Business
Academic Talk:
Is There Value in Unstructured CRM Data? Unreliable Narrators and Large Language Models