Research Director, Forrester

Seth Marrs is a Research Director at Forrester, specializing in AI-driven sales transformation, go-to-market strategies, and revenue operations. With over 20 years of experience leading sales, service, and marketing organizations, he has a proven track record of leveraging data, processes, and technology to drive growth across industries. Before joining Forrester, he held senior leadership roles at Carl Zeiss Meditec and GE Healthcare, managing global sales operations and building high-impact teams. He also led sales and marketing for multiple private equity-backed companies ranging from $200 million to $1 billion in revenue. Seth holds an MBA from the University of Oxford, and an MS in Data Science from Northwestern University.