Mark Hurd (CEO, Oracle Corporation) will discuss the transformative role that advances in digital technology are having on how organizations sell to both consumers and other companies, along with the implications that different macro technological shifts on the horizon will have for the sales force.
Margaret Ann Neale
Margaret Ann Neale (The Adams Distinguished Professor of Management, Stanford Graduate School of Business), a leading expert on negotiations, will debunk common myths around negotiations and provide relevant insights that sales leaders can leverage to help their sales forces achieve the best outcomes at the negotiating table.
Baba Shiv (The Sanwa Bank, Limited, Professor of Marketing, Stanford Graduate School of Business), a leading expert on neuroeconomics, will unravel the workings of the emotional brain and discuss its importance in influencing the decisions we make. In addition, he will discuss how an understanding of the role that the emotional brain plays in decision making can help us to develop more influential and effective salespeople.